King Roselli Architetti, founded in 1997, is an architecture practice operating at various scales of projects that extend from landscape to product design. Most of their work to date has been in the hospitality sector in the design of new-build hotels and holiday resorts. An open-ended working method has been developed which allows us to tackle a wide variety of programme and type of project. Many of the product design projects, be they contract furniture, carpets or bathroom fittings, arose from interior design schemes we were developing.